Why Hello Beauty
Say Hello to Emily from Why Hello Beauty. Emily's chic and modern blog is a makeup lovers paradise where beautiful pictures of products can be found paired with honest and interesting reviews. Emily also features many interviews with inspiring people from beauty brands to fashion boxes. If you like an interesting read, you will not be disappointing.
Talk us through your blogging career- how did it start and how has it progressed?
I began beauty blogging simply because I thought it was a way of justifying my makeup addiction! I thought if I had a blog then I could say “oh well, I’m buying it for my blog!”. It soon became something that I began to take seriously and put more time and effort into, and now I’ve just hit 16k followers on instagram and interviewed inspirational women such as Kath Purkis of Her Fashion Box, Shelley Barrett of Modelco Cosmetics, Reese Evans of Yes Supply, Zoe Newlove of Crown Bush UK and journalist Katrina Lawrence, just to name a few! Digital media and content is such fun new world and the sky is the limit!
What’s your blogging niche and why did you decide on it?
My niche is beauty and lifestyle, and even though it’s highly saturated right now, it’s a fun and creative outlet for me to be that much closer to the beauty industry. As I live in rural Tasmania, the opportunities aren’t great so this is a perfect place for me to express my love for all things beauty!
Do you stick to a schedule or just publish your posts whenever you feel?
As I still work full time, it’s generally when I have an idea and when I have time to post but if I have a lot of new content in the works, then I have to stick to a planner so I don’t forget anything!
What opportunities have you had since becoming a blogger?
Excitingly, last year I was a part of the digital launch of Sephora AU and this year I collaborated with the launch of Charlotte Tilbury’s gorgeous new face palette!
What are you favourite things about blogging?
The whole new network of people that I’ve connected with the blogging and the relationships built – absolutely!
What are your least favourite things about blogging?
Hmmm, probably when I want to take some photos for social media / my blog and the lighting is really crappy – totally cramps my style!
What are your favourite kind of blog posts to write and read?
I really like to read before and afters, I love lots of pictures but I also like to personally write my ‘A Day in the Life of’ series, where I share a typical day for people working within the beauty industry. The connections I’ve made are amazing and it’s a fun way to live vicariously through others!
Do you have any other social media forums that you are active on and what is the name you use?
Yes, of course! Find me at;
Thank you Emily for your fantastic answers! Make sure to stop by her blog and have a read.